Heineken
Merchandising app
Goal: Motivate employees to perform merchandising activities when they are shopping for groceries
Solution
- Easy to use mobile app. Employees fill in the visit forms and upload "before" and "after" photos.
- Moderator review visits and approve them
- Employees got points for their visits and can order prizes
- Additional gamification mechanics are added, so that employees can unlock achievements
Stats
3 days
from idea to launch
22 screens
in the app
300+ users
registered in the app
1000+ visits
were submitted during 1st month
A perfect example of crowdsourcing business-critical activities